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Modern consumers are adopting sustainable food and beverage products at an increased rate, while younger generations of shoppers, in particular, have gravitated toward sustainable options. For their part, food and beverage product developers are supporting R&D innovation as future projections for sustainable product growth are tracking in a positive direction.

Shoppers Connect with New Sustainable Food & Beverage Products

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Source: IRI POS data for MULO across 32 core categories; Analysis by NYU Stern Center for Sustainable Business

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Source: IRI OmniConsumer™ Survey Solutions, June 2022, n=1,153

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Source: IRI OmniConsumer™ Survey Solutions, June 2022, n=1,200