Evidence suggests that the pandemic ignited consumer conviction toward environmental protection and sustainable behaviors. Markets recognize that the time has come to take a direct role in addressing planetary health. Consumer conception of sustainability is about to solidify.

Food and packaging/containers account for almost 45% of the materials landfilled in the US

Food waste is estimated to represent 30-40% of the food supply each year

42% of consumers believe their food choices have a moderate or significant impact on the environment

7 in 10 consumers say climate change sometimes influences their purchase decisions

75% of Gen Z consumers say sustainability is more important than brand names

90% of Gen X consumers say they are willing to spend 10% more for sustainable products

* USDA

* Agilyx

* 2021 Food and Health Survey

* First Insight Consumer Research