What does the future hold for plant-based meats and other alternative proteins? And what opportunities exist to drive plant-based product development?

Currently, meat-based proteins secure the most purchase interest, but alternatives are gaining ground. Consumers express varied preferences for substitutes across categories. Cultivated (lab-grown) meat is the preferred alternative for burgers, jerky, nuggets and filet mignon; plant-based with meat-like properties drives the greatest demand for bacon and lasagna, and microalgae is favored for sushi.

23% Lower Price

35% Improved Taste

Which attributes would influence a meat alternative purchase decision?

Changing Habits

23% NEVER

77% INDEED

Can consumers be convinced to buy meat alternatives?

To Purchase or Not to Purchase

5. Vegan

4. Animal-free

3. Plant-based

2. Veggie

1. Meatless

Which packaging terms drive meat alternative purchase decisions?

Label Language

<30% Animal Welfare / Better for the Environment

35% Prefer the Taste

42% Healthier Than Meat

Why do consumers already choose meat alternatives?

Reasons to Buy

62% Support meat tax to reduce consumption

71% Say government should subsidize meat alternatives

87% Could be convinced to purchase meat alternatives

What does the young generation think about meat alternatives?

Gen Z

Source: Veylinx Alternative Proteins Study