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TRENDPATH: The global immunity boosting food market size was valued at nearly $22 billion in 2020, and is projected to reach around $47 billion by 2030 on a CAGR of 8.2%.—Allied Market Research

IMMUNITY STILL STRONG

• Prebiotic foods, including garlic, onions, leeks, asparagus, Jerusalem artichokes (sunchokes), dandelion greens, bananas, and seaweed.

• Probiotic foods include kefir, yogurt (with live active cultures), fermented vegetables, sauerkraut, tempeh, kombucha tea, kimchi, and miso.

• A high-fiber plant-rich diet with plenty of fruits, vegetables, whole grains, and legumes appear to support the growth and maintenance of beneficial microbes.

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from Harvard T.H. Chan School of Public Health

Each stage of the body’s immune response relies on the presence of many micronutrients. Examples of nutrients that have been identified as critical for the growth and function of immune cells include vitamin C, vitamin D, zinc, selenium, iron, and protein (including the amino acid glutamine).

TOP IMMUNITY FOODS & INGREDIENTS

*the tocotrienol form of vitamin E has several hundred times the antioxidant power of the more common tocopherol form!

“A deficiency of single nutrients can alter the body’s immune response. Animal studies have found that deficiencies in zinc, selenium, iron, copper, folic acid, and vitamins A, B_6, C, D, and E* can alter immune responses. These nutrients help the immune system in several ways [such as] working as an antioxidant to protect healthy cells, supporting growth and activity of immune cells, and producing antibodies. Epidemiological studies find that those who are poorly nourished are at greater risk of bacterial, viral, and other infections.” — Harvard T.H. Chan School of Public Health

MICRONUTRIENT BOOST

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While the COVID-19 pandemic was a primary driver of immunity-targeting product sales, research group IMARC Services, Ltd. revealed another primary driver of growth in the market: The increasing prevalence of chronic illnesses and the rising geriatric population.

UNEXPECTED DRIVER

SOURCES:

https://www.hsph.harvard.edu/nutritionsource/nutrition-and-immunity/

https://www.alliedmarketresearch.com/immunity-boosting-food-market-A13681\

https://www.imarcgroup.com/immunity-boosting-products-market