INFOGRAPHIC

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By Kerry Hughes, MS (www.ethnopharm.com)

Botanicals in Beverages Infographic

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Beverages that blur category lines are leading drink product launches as consumers continue to expect more functionality from the products they buy. Botanical ingredients are a key focus for consumers fulfilling this expectation.

TRENDPATH

Market Size:

The global market for Botanical Infused Beverages is $300M and growing fast, predicted to more than double by 2031. — Persistence Market Research, 2022

H2O+:

Recent research revealed that 34% of consumers are interested in enhanced water, 30% in functional tea, 29% each in sparkling fruit juices and sparkling fruit waters, and 28% in fruit water-tea blends. — joint survey by Lightspeed and Mintel (2020)

Sober Curious:

Millennials are causing big shifts in both the alcohol and alcohol-free beverage markets, resulting in increased “0% alcohol” offerings. IWSR Drinks Market Analysis forecasts the no-/low-ETOH category to grow 31% by 2024. Botanical ingredients are replacing alcohol in many cases to recreate the flavor experience of alcohol. Chili peppers, herbs, decoctions of roots and bark, oak extracts, bitters, and others engage consumer interest. Experiential botanicals include CBD, adaptogens (such as ginseng and ashwagandha), and green tea are common examples.

Still Room for a Drink:

A mid-2022 IRI report reveals a strong emphasis on “better-for-you” alcohol beverage alternatives, as indicated by a more than 20% increase in sales of such beverages from 2021 to 2022. Ingredients you can expect to see showing up in these beverages, include reishi, hibiscus, tart cherry, and ashwagandha.

Beverages, Plus:

The global market for botanicals in food and beverage is expanding exponentially. Immunity remains a key consumer focus, with a spike in sales of products containing immunity-boosting botanicals, including:

• turmeric
• ginger
• saffron
• elderberry
• medicinal mushrooms

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Demand also is growing for mood and mental health beverages that include:

• lavender
• hibiscus
• ashwagandha
• chamomile, lemon balm, passionflower